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7 How-To's For Getting One-Way Backlinks |
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Written by David Baxter
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Wednesday, 11 November 2009 09:00 |
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Anyone who owns a website should be familiar with the term Search Engine Optimization (SEO). Effective SEO ranks your website high on the Search Engine Results Pages (SERPs) of the major search engines including Google and Yahoo. One tool that helps get your website high rankings is backlinks. A backlink is a link going from someone else's website to your website. These are most effective when they are one-way backlinks-meaning it is not a link swap, but rather, another site is linking to yours for a legitimate reason, even though you do not have a link going from your site to their site in return.
by DavidBaxter
Anyone who owns a website should be familiar with the term Search Engine Optimization (SEO). Effective SEO ranks your website high on the Search Engine Results Pages (SERPs) of the major search engines including Google and Yahoo. One tool that helps get your website high rankings is backlinks. A backlink is a link going from someone else's website to your website. These are most effective when they are one-way backlinks-meaning it is not a link swap, but rather, another site is linking to yours for a legitimate reason, even though you do not have a link going from your site to their site in return.
Along about the time web owners discovered backlinks helped raise their search engine rankings, services sprang up offering to arrange for website owners to exchange links to get large numbers of backlinks. Some even offered to generate links for you for a fee. But search engines soon became wise to this practice, and now websites that try to do this to manipulate the search engine rankings higher actually get penalized by the search engines for these kinds of backlinks. It is a much wiser approach to create natural or organic backlinks legitimately than to generate large quantities of backlinks via these methods. And it's not that hard to do. Here are seven successful how-to's you can use to get more one-way backlinks for your website.
1. Write and Market Articles. Whatever your website is about, you can write articles about your topic that other people will find helpful. Then you can use these articles at article sites where people are looking for information. This can generate traffic to your website at no cost to your advertising budget.
There are online sites that specialize in offering these kinds of informative articles. Ezinearticles.com, eHow.com, and goarticles.com are just three of these sites. You can put your article on these sites where people will find it easily, along with a resource box telling a bit about you and your business and usually include at least one link back to your business website. Some places even let you include links in your article text.
2. Video Marketing. If you're using video marketing, you want the maximum number of people to watch your video. There are many ways to promote your video content and encourage backlinks to it. If you have an email newsletter, that's a great way to get a link to your video content to a lot of people. Some forums and blogs allow links as long as they are not obvious spam posts, and some even allow you to provide a link to your website in your forum "signature." Read the FAQs on any forum you consider joining before posting links to your site.
Twitter is another great way to announce new video content. On Twitter you have--0 characters with which to convince people to click on a link to your site. This can be very effective because of the huge number of people who use Twitter to quickly search for information.
3. Social Bookmarking. You can encourage backlinks with Social Bookmarking sites like Digg.com, del.icio.us, and stumbleupon.com. With sites like these, you can submit a link to your website, and people visiting the site will see it when they look for new information related to your website. Not only can they easily visit and watch your video, they can "second" your submission by vouching for it as having good content. The more people who see and like your content, the more prominent the link to your video will become, and the more high quality backlinks you'll earn.
4. Use Squidoo Lens. Similar to the article sites listed above, Squidoo publishes content you submit. However, in this case the content is called "lenses" and includes video, pictures, and text. You use a multimedia approach to share information and garner readers. You can create lenses about many topics-such as your business or specific products. These lenses will help generate backlinks and traffic to your website.
5. Hubpages. Hubpages is similar to Squidoo in that you use it to make content-rich pages with text, videos, pictures, and links. You create an account, pick a title for your Hubpage, and add tags. Then you add content: photos, text, products, or comments. While you don't "own" a topic on Hubpages, the more Hubpages you create, the higher your Hubpages ranking will be, and the more you'll be seen as the expert on a given topic.
6. Submit Your Website to Directories. Similar to search engines, directories list websites based on their relevance to a keyword or keyword phrase. However, directories are more subjective because they are evaluated by real live site editors who decide how applicable a particular website and its content are and decide whether or not they will include the listing for their readership. You should definitely submit your site to the appropriate directories, being very careful to submitting it for the correct category or subcategory and to following all the rules and guidelines to be sure your website gets the best possible chance of being included. Again, listings in directories generate valuable, high quality one-way backlinks that are beneficial to your search engine ratings and will draw traffic to your website.
7. Social Media Sites. These are the sites you always hear about, like Facebook, Twitter, DeviantArt, and MySpace. These sites allow the sharing of content as well as socializing. If your website or business doesn't have a Facebook page, it should. Same thing with MySpace. But it is important to know that you need to keep your content on these social media sites up-to-date. A stale MySpace or Facebook page will rapidly disappear from the collective memory. If someone is a "fan" of your Facebook page, they'll be notified when your page is updated. It is also important to know that even though some of these sites are especially popular among college students and even high school students, your business's page should retain a degree of decorum. In other words, your page should be made for grown-ups.
If you follow these seven how-to's, you'll soon have lots of one-way backlinks enticing visitors to come and view your website. And these backlinks will also help improve your rankings in the search engines. So why not get started today? It's easy to do!
One way links:
To find out more about keyword #1, then visit David Baxter's site on how to choose the best keyword #2 for your needs. |
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